Alex//Telag
Medellín | Colombia
E-soundtrax
An innovative proposal in the field of royalty-free music, focused on offering possibilities to content creators in Latin America and Middle Asia.
Full case study is in progress
About project
What was the challenge?
To start with, we help our client find a subscription system that suits the real needs and problems of content creators in regions such as South America and India.
With the business differential validated, we had to present a modern and intuitive platform for new creators.
Applied Methodologies
Competitive benchmarking, User and product discovery, User interviews, Usability testing, Low-fi prototyping, High-fi prototyping, Frontend implementation, QA
My roles
As design director I was involved from the beginning to the end of the project, taking part in UX research, information architecture, wireframes and user testing.
I was also in charge of designing 100% of the interface: Components, UI Kits, Web and mobile screens and prototyping.
Understanding users
How we do it?
Through interviews, social media surveys, data analysis, and subscription behavior on similar platforms, we begin to understand and connect with users.
Information Architecture
Prototyping and testing
We make low fidelity prototypes to validate the necessary functions for our MVP
Atomic Design
Libraries and components
I worked with libraries since the first wireframe, that made design work very agile and had a direct impact in the creation of components that were directly implemented by the dev team.
Interface Design
Advanced options and more complicated elements are presented for more experienced users moving through the flow of the site.
Interface Design
My work focused on structuring a modern interface that responds to patterns recognized by the different types of users that will visit the platform.
